IV Words is a blog about life, family, experience and lessons learned, with a bit of news and social commentary sprinkled in.

Allow me to introduce myself.

MCFIVI am a husband, a father and a son. I am the fourth Martin C. Fredricks in a line that now includes my son, Martin C. Fredricks V.

I am a writer.

I am a reader, a lover of words and a storyteller. I am also a marketer, a public relations specialist, an advertising creative, a strategic planner and an editor. I am my own harshest critic. And I believe – to quote The Spirit of the West in Rango – “No man can walk out on his own story.”

Part of my story happens every morning when I wake my children. I walk into their rooms, flip on the lights and say their names softly. To that I add, “Time to get up, honey. It’s a brand-new day.” It’s one of my favorite things to do, and they seem to like it, too.

It’s also part of the inspiration for this blog. Every morning marks a brand-new day – a foreword, if you will – and the day can be as good or as crappy as we decide make it. The posts on this blog are forewords, too, even if they’re looking back for wisdom and insights. My only hope is that more of them turn out to be good instead of crappy.

Thanks for reading, and come back soon.